STEP BY STEP
How a Campaign is Built
From your initial prompt to final video export — here's exactly what happens at each stage.
1
Start a Campaign
YOU PROVIDE
Product or brand description
“A premium skincare serum that hydrates and brightens skin”
Ad format
Beauty & Skincare, Commercial, UGC, etc.
YOU RECEIVE
A new campaign is created and immediately sent to the AI. Within seconds you are taken to Director Canvas where the full shot list is already generated.
Campaign ID created • Shot list generated • Key Assets prepared
2
AI Builds the Creative Brief
The AI creates everything needed to produce the campaign:
- → Campaign concept, mood keywords, and tagline
- → Visual identity (colors, textures, composition style)
- → Refined product description optimized for image generation
- → Cast members with detailed visual prompts
- → Two distinct settings/locations
- → Camera and lighting profile (technical prompt block)
- → Complete shot list with scene breakdowns
All of this happens automatically based on your product description and chosen ad format.
3
Director Canvas Opens
You now see your full campaign as a sequence of scenes. Each scene card shows:
Left side
- • Scene number and type
- • Shot type (Wide, Close-up, Tracking...)
- • Visual description
Right side
- • Start and End Image Cards
- • Video generation prompt
- • Audio mode and dialogue (if any)
4
Generate Assets
Choose model
Choose aspect ratio
Click Generate on any scene (or use batch generate). The system creates the Image Cards and Video Cards using the models you selected.
You can regenerate any individual scene or asset as many times as you want.
5
Review & Export
Preview the full campaign in order. Make any final adjustments. When you're happy, export the complete video or download individual scenes and assets.
Export final MP4