FUNDAMENTALS
Core Concepts
Learn the key objects you work with when building video campaigns in GridVid.
Image Card
Still frame
A single generated image that represents one visual moment in a scene. Used as the start or end frame of a video clip.
INPUT
• Text prompt describing the scene
• Chosen image model
• Aspect ratio (9:16, 16:9, etc.)
OUTPUT
• High-quality still image (1K–4K)
• Used as start or end frame for video generation
IMAGE CARD PREVIEW
Real example image would appear here
Video Card (Clip)
Motion
A short AI-generated video clip (typically 5–10 seconds). Multiple clips are combined to form a complete scene.
INPUT
• Start Image Card
• Optional End Image Card
• Motion prompt (what should happen)
• Chosen video model
OUTPUT
• MP4 video clip (5–10 seconds)
• Becomes the visual content of a Scene
VIDEO CARD PREVIEW
Video thumbnail strip would appear here
Scene
Campaign unit
The fundamental unit of a campaign. A Scene contains one Video Card (clip), its framing images, audio, and metadata.
A Scene contains:
- •1 Video Card (the motion)
- •Start and End Image Cards
- •Audio mode (silent, talking-head, voiceover)
- •Shot type (Wide, Medium, Close-up, Tracking, POV)
- •Scene type (Intro, Reveal, Action, Closing)
SCENE IN DIRECTOR CANVAS
Full scene card with timeline preview would appear here
Campaign
The full video ad
A complete video advertisement made of multiple Scenes in sequence. Created from a single text prompt and an ad format choice.
You start with a product description and choose an ad format. The AI generates the full campaign structure. You then edit scenes in Director Canvas and export the final video.
Key Assets
Reusable creative elements
The creative foundation generated once for the entire campaign and reused across all scenes.
Visual Identity
Color palette, textures, composition style
Product Description
AI-optimized prompt for image generation
Cast Members
Hero models and characters with visual descriptions
Settings
Two distinct environments/scenes for variety
Camera Profile
Lighting, gear, and technical style applied to all shots